Facebook group / Meta is a giant that leads the market and shows superb business performance but looking forward few years from now the market will be different.
I anticipate that the phenomena of niche social networks will dominant the Industry. Vertical/ theme social network, is a platform with a specific focus for people with a particular interest or area. As far as users concern this type of social media has significant advantages comparing to Facebook:
1. It’s a unique zone that fits user’s passion or profession
2. These niche and focused zones make less distractions
3. These zones cause less negativity
4. Vertical social media is much more relevant to user’s life
It looks like those vertical players are already very successful in terms of usage, users and revenues. here are few examples with good usage numbers:
Behance — this is a vertical social network for creative people (graphic artists, designers etc.)
Website visits — 40M
Instagram followers — 1.8 M
Mobile app installs — 5 M
Meetup — this network enables you to connect with other people who love the same things you do
website Visits — 17M
FB followers — 350K
Instagram followers — 70K
Mobile app — 10M
3. Letterboxd — Track films you’ve watched. Save those you want to see. Tell your friends what’s good
The ultimate social network for film lovers, It lets you track movies you’ve watched, provide your ratings and reviews, create movie lists, etc.
Website Visits — 28M
Instagram followers — 150K
Mobile app install -1M
4. Goodreaders — excellent social media for books lovers — here you can track the books you’ve read, share ratings and reviews, and discover new books . here you can also be part of discussion forum in which you can share opinions and discuss the latest reads
Site Visits — 143M
Mobile app — 10M
Instagram — 900K
FB — 1.3 M
5. Houzz — the main zone for architectures or interior designers with around $1 B revenues
You can browse design works , connect with professionals and get support
Website Visits — 20M
Instagram followers — 655K
Mobile app Installs — 10M
6. Instructables — this community zone is built around do-it-yourself projects. Users can collaborate projects, watch video tutorials on how to do things, and also post a tutorial of their own. There’s also a community forum where you can get support.
Website Visits — 15M
Instagram Followers — 188K
Pinterest Followers — 2.8 M
FB Followers — 818 K
