Strategic Focus Table . how can you use this tool to improve your plans ?

Digital marketing consists of many elements. Some essential, others less. Depending on what category your brand belongs to. Multiple elements and the endless variety of channels and platforms raises questions regarding company’s focus, directions and budget allocation:

How much should you invest in each platform, should you implement a Mobile First Strategy that requires a significant investment in promoting mobile app for example? Which segment should you focus on? Should you be involved in the fundamental domain called SPOQ — Social Proof Of Quality? (this important marketing channel refers to all types of people reviews, recommendations, shared experiences and post purchase feedback) , should your media strategy needs to focus on traditional advertising or may be to be more focused on methodological work with Influencers and Micro Influencers ?

Such questions and others, should be part of marketing professional’s set of considerations.

The answers to these questions are the basis of the outline of your marketing strategy. Naturally, each category and each company has different answers to these questions.

A simple Strategic Focus Table may help you to take the right answers.

For example — There are categories in which decision-making is not affected by traditional advertising. In these categories, people’s experience, reviews and recommendations have significantly more impact on consumer’s decision to buy products and services. In such categories, Content Marketing is also plays a significant role in user’s decisions.

Categories such as Health, Education, Personal Services (designers, lawyers, trainers, psychological etc.), Travel, Pharma, Online Shopping etc. should focus on many — To — many marketing (SPOQ) and Content Marketing and can neglect traditional advertising.

Another example –

Companies in the areas of Retail, Convenience stores, Groceries, Travel, Leisure and On Line Shopping should implement a Mobile First Strategy. Implementing this demanding strategy, consider to be a significant commitment but it comes with a huge reward (If you succeed to become a part of users everyday life by having a real presence on people’s mobile device)

You are invited to look at this Strategic Focus table build yourself an effective and economic plan.