IDM — Integrated Digital Marketing Is a unique approach to creating a unified and seamless experience for consumers to become a Triangle Audience –
One who is a Buyer + Engaged user + Brand’s Promoter.
It attempts to meld tens of components, platforms, Technologies and activities, so that all work together as a unified force to support the main four conversions:
- Converting People to Visitor (generating traffic to brand’s assets — conversion A)
- Visitor to users/friends (starting relations with visitors — Conversion B).
- Convert friends to customers (convincing users/friends to buy your product –
Conversion C)
- Converting customers to brand’s promoters (Conversion D)
It is a process designed to ensure that the multi-components strategy Is centered on the Customer’s Journey.
IDM formula is an evolving table of 30 areas of expertise.
1. Mangers Should be familiar with all areas
2. It is an evolving table. Managers should add and learn new areas that are relevant to the business — new technologies, new concepts, new approaches .
3. The company should provide managers with a short term learning courses of each area.
