The Marketing discipline is changing . looking forward to the coming years , managers from all levels have to be experts in the mega field of IDM.
Integrated Digital Marketing (IDM) Is a unique approach to creating a unified and seamless experience for consumers to become a Quartet Audience –
One who is a Customer + User + Participant + Brand’s Promoter.
It attempts to meld tens of components, platforms, Technologies and activities, so that all work together as a unified force to support the main four conversions:
- Converting People to Visitor (generating traffic to brand’s assets — conversion A)
- Visitor to users/friends (starting relations with visitors — Conversion B).
- Convert friends to customers (convincing users/friends to buy your product Conversion C)
- Converting customers to brand’s promoters (Conversion D)
It is a process designed to ensure that the multi-components strategy Is centered on the Customer’s Journey.
