Content Pieces Marketing — a new approach In digital advertising

One of the most significant insights in the era of digit marketing is that consumers are not really interested in what brands say about themselves. They are more interested in what value a brand provides them. This is usually reflected in the submission of valuable content. This marks the problematic direction of the traditional advertising field and also explains why brands, businesses and organizations are professionally entering the content field.

The leading approach to this field is called: Content Pieces Marketing

So how does it work?

1. Starting with market observation and learning competitors and opportunities

2. Define a target audience accurately and in detail (an audience that is relevant to your content, not just your product)

3. Create one central piece of content and place it on your website or store. Please note — this central piece of content can be a comprehensive study or a unique detailed guide or a collection of articles in a field relevant to your category. The content central unit should be placed in your digital asset (website/ store/ blog) not in branded “rented” digital assets (Facebook/Instagram, etc.). It is very important that the central content unit be characterized as “evergreen content” — one that can be used at different times and over time (as opposed to breaking news type of content )

4. The central content unit should be structured in such a way that it can be broken down into small units and then distribute the small units of content on social networks, in relevant forums, Influencers and micro-influencers. Each small unit of content should lead the audience to the main content unit and/or to a product page that is relevant to the content that appears in the specific content unit.

5. A content unit can also include the concrete promotion as a traditional advertising message related to the USP of your product or interesting new features of the product — but the content will always be the main message in the distributed unit.