The traditional one-to-many advertising is not as efficient as we would like it to be . More and more companies and people determine that their advertising is ineffective and they are looking for different methodologies to be included in their plans for 2022.
One of these methodologies should be — Co-marketing that may upgrade your ROMI ( Return Of Marketing Investment) .
Co-Marketing Is a marketing strategy where brands or organizations partner together to expand their reach. Typically, the companies working with each other have some similarities, such as having similar audiences.
The new approach in this area is Co Creation (co ownership) of segmented communities incorporated with companies that target the same segment and can bring real value to such segments.
For example : if you are In the retail business ( on line or off line) and you would like to target young people — you can co create a lifestyle community for young people incorporate with companies in other fields that would like to generate relations with the same target audience — players in the fields of Fashion, Domestic Tourism, Health, Cosmetics , Sport , Entertainment and Banking. Such co-creation partnership allows each partner to share content and benefits with the community members and to implement real community marketing methods with the support of other partners.
Such initiative can partner with companies that are specialized in Community Based Marketing. For example a new company called Adless ( Marketing Without Advertising ) www.adlessmarketing.com
