Here are 10 eCommerce trends that you should be aware of in 2021:
- Mobile is the medium ( mainly generation Z) — the industry moves from mobile friendly to mobile centric ( SMS marketing, UX, load speed etc.) including Codeless Mobile Apps for small companies.
2. Take care of your SPOQ Index (Social Proof Of Quality) this term that refers to all types of people reviews , has a major Impact. there are ways to improve your store SOPQ.
3. Machine Learning/ AI will create the perfect, customized customer experience Personal shopping. (Near one to one (1:1) marketing)
4. Voice Search will have significant Impact on players in the E commerce field
5. This Is the year of Augmented Reality . AR must be part of your marketing plans and has significant value. . for example — It enables users to visualize items in their home or office before purchasing ( increase in orders & reduce returns )
6. Omnichannel — in-store retail and eCommerce channels will be two sides of the same coin ( connected ecommerce — no matter the channel)
7. Conversational commerce ( chat and voice) — will be part of store’s life because it allows direct relations as a strategy.
8. Loyalty programs as a strategy — Community, Safety and users Benefits
9. Shoppable social media . this revolution has began. people will no longer have to leave their favorite social network for purchasing. this is the ultimate one-click- away for purchase while hanging out with friends in Facebook/Instagram. TikTok etc.
10. Segmented Marketplaces will flourish this year. (a retailer that sells products from a wide variety of brands in its category)
