Ofer Oved – Medium

Ofer Oved

Are Smart Stores Really Smart?

The term “smart stores” has been accompanying the e-commerce industry for more than ten years. The thing is that only now, during the last…

Jan 1

Jan 1

If your brand has a good story you can avoid investing in advertising creative

There are many discussions around the question of the importance of creative work in the digital age — which is targeted, personal, and…

Dec 29, 2024

Dec 29, 2024

The Path to Victory in Elections Passes Through Efficient Work with Geographic Data

In recent years, many political parties have transferred most of their explanation and influence activities to social networks. From a…

Dec 23, 2024

Dec 23, 2024

Live Social Shopping — Why You Can’t Miss This Trend?

A marketing strategy that combines live broadcasting with e-commerce to create an interactive and focused shopping experience. This method…

Dec 17, 2024

Dec 17, 2024

Will smart technology make us stupid?

In many of the uses and domains — AI — gets you to the destination but completely eliminates the journey itself. the search. The way to…

Oct 15, 2024

Oct 15, 2024

Signals Marketing — You can’t succeed without it

In recent years, the field of marketing has changed its character and perceptions. The transition from one-way communication to dialogue…

Jun 24, 2024

Jun 24, 2024

E commerce ? here is the ultimate strategy to spread your products

If you have an online store or a media company, the way to success is through targeting the passionate audience for your category. This is…

Apr 15, 2024

Apr 15, 2024

You need to implement an Horizontal Content & Products spread strategy

There are several reasons why people often pay more attention to recommendations from other people rather than brand messages:

Apr 10, 2024

Apr 10, 2024

Most of the content will be prodced by machines

Distinguishing between content produced by a machine versus that created by a human being can sometimes be challenging, especially as…

Mar 10, 2024

Mar 10, 2024

How should Political parties implement a Micro-Cluster strategy ?

Micro-segmentation in political marketing involves dividing the target audience into small, specific clusters based on various demographic…

Jan 25, 2024

Jan 25, 2024

What is Micro Clustering and why Is It Important to your brand ?

In the context of population segmentation, audience & customer clustering analysis is the use of a mathematical model to discover groups…

Jan 23, 2024

Jan 23, 2024

Are you also having trouble reaching the relevant audience for your store?

You’ve probably already internalized this conclusion: most people won’t hear about you. Most of the population will not know your brand…

Jan 22, 2024

Jan 22, 2024

The rise of the AI-content resistance movement

In the past year, artificial intelligence technology has taken over most industries and is going to change the way we operate in almost…

Dec 31, 2023

Dec 31, 2023

Main psychological movements in the digital space

Anyone who wants to predict the social and psychological developments that will be here in the coming years is invited to delve deeper into…

Dec 18, 2023

Dec 18, 2023

Reward & Cashback- you should include this vehicle in your business plan

Cash Back and Rewards App market size was valued at USD 3325.9 million in 2022 and is expected to expand at a CAGR of 6.99% during the…

Dec 12, 2023

Dec 12, 2023

IDM — new business evolution approach

IDM — Integrated Digital Marketing Is a unique approach to creating a unified and seamless experience for consumers to become a Triangle…

Dec 7, 2023

IDM — new business evolution approach

Dec 7, 2023

AI’s impact on the Creator Economy

Artificial intelligence ( AI ) refers to the simulation of human intelligence in machines. It involves the development of intelligent…

Dec 5, 2023

Dec 5, 2023

The only strategy that may save the media business

Traditional digital media are losing customers and revenue to social networks. Why is this happening? Because they don’t have engaged…

Nov 21, 2023

Nov 21, 2023

Why should SMB’s focus on Community Marketing?

Researches indicate that the most significant problem of Small businesses lays in the upper part of the funnel. Meaning generation quality…

Nov 5, 2023

Nov 5, 2023

Israeli International Publicity & PR . It’s time to take this seriously

Israel is a strong brand, with clear characteristics, product advantages and quite a few weaknesses stemming mainly from Israel political…

Nov 2, 2023

Nov 2, 2023

Ofer Oved

Ofer Oved

An experienced C-Level executive In High Tech & Marketing-Tech fields In large companies (as AOL, McCann Erickson ) and startups . lecturer / author/ consultant

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